Viral Tattoo Activation
Client BLANK STREET
The challenge
Strengthen Blank Street’s position as a culturally relevant favorite among Gen Z consumers by creating an experience-driven campaign that drives both online conversation and real-world engagement.
How we did it
We partnered with zeitgeisty tattoo studio The Social Group to launch pop-up tattoo activations where customers could receive free real or temporary tattoos alongside Blank Street’s signature iced drinks. Designed to tap directly into Gen Z’s “do it for the plot” mentality, the campaign transformed an everyday coffee run into a highly shareable social experience and took the idea of brand loyalty to a whole new level.
Results
The activation generated a social reach of 7.9 million, drove 5,500 visitors over four days, and secured more than 50 pieces of earned coverage.