Drunk Elephant’s House of Drunk

The challenge

Make a splash for cult skin-care favorite Drunk Elephant’s House of Drunk pop-up in New York—the brand’s first stand-alone appearance in the US.

How we did it

We leveraged our extensive connections and our deep knowledge of the New York media landscape to fill House of Drunk’s opening-night party with high-impact influencers, C-Suite executives and celebrities, including SNL’s Ego Nwodim and celebrity makeup artist Hung Vanngo. We created panel programming featuring movers and shakers like actor and New York Times bestselling author Jenny Mollen and Well+Good co-founder Melisse Gelula. And we introduced Drunk Elephant's founder, Tiffany Masterson, to a new community in New York through strategic conversations both at the party and in one-to-one meetings throughout the week.

Results

We secured coverage for House of Drunk across top-tier business, consumer and lifestyle press, including The Cut, Adweek, Bloomberg, Allure, and Glossy, totaling 50M combined impressions. 150 guests were welcomed throughout the evening, with 80% posting about their experience on social, driving significant buzz around the brand.