Hermès Carre Club Event Series
Client
Hermès
The challenge
Create killer guest lists to generate buzz and fresh audiences for Hermès’s artist-focused Carré Club popups in New York and Los Angeles.
How we did it
We hand-picked a crowd of VIPs, business leaders, media, and tastemakers to attend Carré Club events in New York and LA, including a VIP Disco event in New York. We focused on social sharing by high-impact attendees to create coast-to-coast chatter around the experiential moments.
Results
275 top-tier guests attended the New York opening party, and 325 partied at the VIP Disco, including photographer and director Sophie Elgort, actor and musician Zosia Mamet, PR cognoscente Simon Huck, and actor Kelly Rutherford. 365 high-impact attendees joined Hermès for the LA opening party, including Maye Musk, Derek Hough, Garance Dore, and Kat McNamara.