Executive Introductions for IBM
Client
IBM
The challenge
Introduce Martin Jetter, Senior Vice President and Chairman for IBM Europe, to decision-makers and budget controllers in target sectors for IBM, including design, fashion, media, travel, and entertainment.
How we did it
We programmed a robust calendar of events and industry activations that aligned with Martin’s professional commitments and extensive travel schedule and provided opportunities to meet inspiring new people. We curated impactful discussions over dinner and private meetings for Martin across Europe and the US.
Results
We connected Martin to changemakers and leaders across two continents. His guest lists included the Creative Director of Missoni, CFO of Christian Louboutin, CTO of lululemon, CEO of Hearst, CPO of WeWork, CEO of New York Media, Vice President and Head of Global Sales for Snap, Co-Founder and Chief Creative Officer of Casper, Editor-in-Chief of TIME, and more.