WORLD ECONOMIC FORUM
Client
TIME MAGAZINE
The challenge
Celebrate Marc Benioff as TIME Magazine’s new owner with a cocktail party at the 2019 World Economic Forum, generating buzz and goodwill.
How we did it
We leveraged our extensive WEF connections to build a guest list of high-profile C-suite executives and high-level government officials. We partnered with SOMPO, the party’s sponsor, to create dynamic and on-point programming, including a performance by will.i.am and appearances by Marc and Lynne Benioff.
Results
More than 250 noteworthy guests attended the cocktail party. The event was featured in the notable Davos roundups, and it created buzz up and down the promenade for TIME.