The Distinguished Gentlemen's Ride for Movember
Client
The challenge
Help leading men’s health charity Movember drive participation and donations for their annual event, The Distinguished Gentleman’s Ride.
How we did it
We created an innovative strategy combining press office, creative photography and video content, celebrity wrangling, and influencer outreach to get the word out about the event, which sees thousands of suit-clad motorcyclists ride for charity in cities around the world.
Results
We secured more than 300 pieces of coverage across the UK and US, in outlets including The Daily Telegraph, USA Today, The Times, Vice, The Daily Mail, KTLA, The Evening Standard, The Metro and the BBC. More than 75% of coverage included backlinks to donation and entry pages. Donations to the event increased by more than $1 million over previous years.