Bowery Farming’s Series C Fundraise
Client
BOWERY
The challenge
Break through the noise and create wall-to-wall media coverage for Bowery Farming’s Series C funding round.
How we did it
We crafted a media strategy and leveraged our strong media relationships to earn blanket coverage for Bowery’s funding round of $300 million and its $2.3 billion valuation in a year where unicorns became the norm. Ahead of the formal announcement, we negotiated exclusives and strategically timed embargoes. We arranged interviews with influential reporters at Fast Company, MergerMarket, Axios, and CNBC for Bowery's Founder and CEO, Irving Fain, and we facilitated interviews with Bowery investors to showcase their belief in the company.
Results
On launch day, early coverage ran in top-tier media outlets including The New York Times Dealbook, Reuters, Bloomberg, and TechCrunch. Less than two hours after the news broke, we had earned 28 pieces of top-tier coverage.